Affordable online marketing bachelor’s degrees (2026)

Fee units, residency eligibility, and placement conditions come from each school’s published terms:

California Coast University: Credits are semester credits. Self-paced program; the university enrolls as an exclusively online school and the program page states the degree is completed 100% online. Tuition is a flat published per-unit rate for bachelor's courses and is locked in at enrollment. The fee list shows a $75 registration/application charge without stating its billing frequency, so it is not counted as a one-time fee here. Textbook rental is $35 per book, with a $50 textbook security deposit, and other conditional charges (re-evaluation $75, repeat examinations $90, program changes $250) appear on the same list. Ask the school for its fee list before budgeting.

The University of Texas Permian Basin: Credits are semester credits. Online undergraduates pay $219.22 tuition per credit, and the published rate is the same for in-state and out-of-state students. The online tuition table adds a fee column that includes one $35 fee each term, and the fee schedule lists an online degree program fee of $108.12 per credit. The university's 2026-27 Online Program (AP) fee schedule lists different fees — athletics, library services and technology on top of the online degree program fee — including a $166.62 per-credit total, while the online tuition table says the online program fee replaces those campus fees. Ask Student Accounts which fee schedule applies to your enrollment. Select upper-level business courses add $30 per credit in differential tuition, and the business degree's capstone course requires a supplemental fee. Ask the program for those amounts before you budget.

Louisiana State University in Shreveport: Credits are semester credits. 100% online, pay-by-the-course tuition offered to all U.S. residents with no out-of-state fees. The page also shows a $36,661 'total cost with fees' figure that is $59 less than 120 x $306 and is not used as a tuition-plus-fees total. Students must complete a minimum of 30 of the last 40 term hours in residence at LSUS, and LSUS accepts no more than 60 transfer credit hours from two-year or community-college institutions. Course-specific proctoring and book fees may vary.

Missouri State University: Credits are semester credits. Missouri State Online lists Marketing (BS) among its online bachelor's programs, and the marketing department states the marketing major 'can be completed on campus, online or a mixture of both'. The online list does not say which electives are available online, so confirm your course choices with the department. The Marketing Management degree plan requires you to complete at least 120 hours, with at least 40 of them at the 300 level or above. That plan is based on the 2025-26 catalog. Internet-based instruction is billed at $317 per credit hour for undergraduate courses numbered 1-599, and the published schedule charges Missouri residents and non-residents the same rate (2026-2027). College of Business courses numbered 100-599 carry an additional enrollment fee of $55 per credit hour in the same schedule. It applies to those courses only, so it is not spread across all 120 credits. Other published charges are billed by load or by semester: student services fees of $70 per credit hour up to 9 credit hours, or a $630 flat rate at 9 or more per semester, a $200 athletic flat fee and an $85 technology flat fee per semester in fall and spring. Taking upper-division College of Business courses also requires a 2.50 combined GPA for admission to the college. No maximum transfer ceiling is published on the pages checked.

Metropolitan State University: Credits are semester credits. This program can be completed on campus, online, or by combining both; program requirements are the same in every delivery mode. Same tuition rate for all students regardless of residency; Wisconsin and North Dakota residents complete a reciprocity application. Standard course fees of $42.30 per credit are applied to all courses, including online, and natural-science courses carry an additional $12.28/credit differential; some courses also assess material fees. Metro State publishes an institutional minimum-residency rule rather than a transfer ceiling.

University of West Alabama: Credits are semester credits. Fully online; the program page lists 123 credit hours, including 30 in the major. Undergraduate tuition is $325 per credit hour. The 2026-2027 General Catalog states the degree-credit unit directly: "For graduation a student must complete at least 120 semester hours of work or the number of hours required for his/her degree program". A $25.50/credit-hour course materials fee is automatically applied under the Covered Course Materials program, but UWA says students may opt out during the add/drop period, so it is not an unconditional charge. The online Tiger One technology fee is $120 per semester and online course fees range from $50 to $300; neither is a per-credit charge. A $30 application fee applies once; additional processing fees are not priced. The materials program starts in Fall 2026.

Southern New Hampshire University: Credits are semester credits. 100% online; the page states $354 per credit, $1,062 per three-credit course, and $42,480 for a 120-credit degree. SNHU accepts up to 90 transfer credits toward the bachelor's, which is a maximum rather than a guarantee of acceptance. A conditional active-duty military rate of $250/credit ($30,000 for 120 credits) is published separately. Optional Digital Marketing and Social Media Marketing concentrations are available. No mandatory per-credit or one-time fee is published for the standard rate, and course materials vary.

American Public University: Credits are semester credits. Standard undergraduate rate $360/credit; the program page also states transfer up to 90 credits. APU publishes a 10% Opportunity Grant ($324/credit) that it says is applied automatically to prospective and current students and supersedes other grants, plus conditional Preferred Military ($250/credit) and First Responder ($288/credit) rates. The rate shown here is the pre-grant standard rate. $0 admission and transfer-credit evaluation fees and no-cost ebooks. A $350 bachelor's graduation fee is published and included once in the estimate. The schedule is not exhaustive, so ask the school for its fee list.

Northwest Missouri State University: Credits are semester credits. 100% online; pay-by-the-course tuition that is the same for in-state and out-of-state students, with a stated per-course price of $1,104 for a three-credit course. A required $39 per course fee is billed per course, not per credit, and the page states a $1,560 total of required fees for the program's 40 courses. The page publishes up to 82 transfer credits, which is a maximum rather than a guarantee of acceptance. Textbooks and laptops are not included, and no mandatory one-time fee is published.

Northern State University: Credits are semester credits. The current 2026-2027 catalog lists the Marketing (BS) with locations 'Northern State University campus, Online' and a total of 120 credits required, and the degree page lists the major as offered on campus and online. Business majors must complete a minimum of 30 semester hours of coursework in the School of Business at Northern State University; this is an institutional residency minimum, not a published transfer ceiling. The 2026-2027 online/internet undergraduate rate is $373.80/credit; the page notes costs do not include all fees and discipline-specific fees may apply.

University of Arkansas: Credits are semester credits. The program page's tuition and fee figures are described as fall 2026 rates for students studying completely online. All students enrolled in approved University of Arkansas online programs pay in-state tuition regardless of residency. Per-credit fees listed for the online program are Library $5.38, Network & Data Systems $18, Off-Campus $30, and Online Facilities $2. The page notes some courses may have additional fees or special tuition rates, and students who take an on-campus course pay on-campus fees for that course only.