Securing a college degree involves crucial decision-making, with financial considerations often at the forefront.
College degrees can be pricey, and determining the right financial fit is a challenging but necessary process.
To aid prospective students, the Affordable Degree Guide team has curated a list of affordability rankings for online marketing degree programs.
Before we explore the full rankings, which are based on total projected tuition costs, here are several key figures to consider:
- $64,240 is the average projected tuition cost for an online marketing degree
- $14,280 is the lowest tuition, and $172,360 is the highest tuition
- $56,160 is the median projected tuition cost for an online marketing degree
- 48% of programs are accredited
- $441 is the average cost per credit for an online marketing degree
- 120 to 180 is the range of required credits
- 122 is the average number of credits
- 120 is the most common number of credits needed to earn online marketing degree
Finding an Affordable Online Marketing Degree Program
Several online marketing degree programs have secured positions on the 2025 list of the most budget-friendly options.
These rankings are derived by dividing the total projected degree cost by the required number of credits, providing a clear measure of value.
Included in these rankings are both well-known institutions recognized for their academic rigor and smaller schools that have recently established robust online marketing programs.
The 2025 affordability rankings feature programs from various regions across the U.S., allowing students to select options that align with their financial and geographical preferences while ensuring a quality education.
Most Affordable Online BS in Marketing Degree Programs
Ashworth College
Norcross, Georgia
Program: Online Marketing Bachelor’s Degree
AACSB accreditation: No
Delivery method: Online
Total tuition: $14,280
2024/2025 Cost per credit: $119
Credits: 120
Program highlights:- Comprehensive Marketing Curriculum: Courses cover essential topics like digital marketing, consumer behavior, and advertising to prepare for real-world challenges
- Career Support Services: Provides tools for resume building, interview prep, and job search assistance
- Fully Online, Flexible Learning: Study at your own pace, ideal for working professionals or those with tight schedules
Georgia Southwestern State University
Americus, GeorgiaProgram: Bachelor of Business Administration in Marketing
AACSB accreditation: Yes
Delivery method: Online & campus
Total tuition: $20,880
2024/2025 Cost per credit: $174
Credits: 120
Program highlights:- Personalized Attention: Smaller class sizes facilitate closer interaction between students and faculty
- Career Readiness: Graduates are well-prepared for various marketing roles, including management and market research
- Supportive Environment: GSW provides a nurturing atmosphere with resources like academic advising and career services
California Coast University
Santa Ana, CaliforniaProgram: Bachelor of Science in Business Marketing
AACSB accreditation: No
Delivery method: Online
Total tuition: $21,420
2024/2025 Cost per credit: $170
Credits: 126
Program highlights:- Curriculum: Covers essential topics like market research and digital marketing
- Self-Paced Learning: Progress through courses at your own speed
- Affordable Tuition: Low-cost with interest-free payment plans
Fort Hays State University
Hays, KansasProgram: Bachelor of Business Administration Degree with a Major in Marketing
AACSB accreditation: No
Delivery method: Online
Total tuition: $30,840
2024/2025 Cost per credit: $257
Credits: 120
Program highlights:- Career Support: Offers internships and career services for job readiness
- Diverse Curriculum: Focuses on digital marketing, consumer behavior, and market analysis
- Flexible Online and On-Campus Options: Offers both online and traditional in-person learning to suit different student needs
University of Arkansas
Fayetteville, ArkansasProgram: Bachelor of Science Business Administration in Marketing
AACSB accreditation: Yes
Delivery method: Online
Total tuition: $31,560
2024/2025 Cost per credit: $263
Credits: 120
Program highlights:- Networking Opportunities: The American Marketing Association chapter provides valuable connections with industry professionals
- Practical Competitions: Students engage in sales and marketing competitions, enhancing their real-world skills
- Global Focus: Courses cover global marketing strategies, addressing international business dynamics
Columbia Southern University
Orange Beach, AlabamaProgram: B.S. Business Administration – Marketing
AACSB accreditation: Yes
Delivery method: Online
Total tuition: $32,400
2024/2025 Cost per credit: $270
Credits: 120
Program highlights:- Flexible Scheduling: Open enrollment allows you to start and progress anytime
- Program: Covers essential topics like digital marketing and consumer behavior
- 100% Online: Self-paced, fully online program for busy professionals
University of Central Missouri
Warrensburg, MissouriProgram: Marketing Bachelor’s Degree in Business Administration
AACSB accreditation: Yes
Delivery method: Online & campus
Total tuition: $34,200
2024/2025 Cost per credit: $285
Credits: 120
Program highlights:- Curriculum: Includes courses in digital marketing, consumer behavior, market research, and strategic marketing
- Career Services and Internships: Access to internships and job placement services to enhance real-world experience
- Experienced Faculty: Learn from faculty with extensive industry experience and academic expertise
Metropolitan State University
Minneapolis, MinnesotaProgram: Marketing BS
AACSB accreditation: No
Delivery method: Online & campus
Total tuition: $34,320
2024/2025 Cost per credit: $286
Credits: 120
Program highlights:- Practical Experience: A capstone project allows students to apply their learning in real-world situations, enhancing their practical skills
- Elective Flexibility: The program offers a variety of electives, enabling students to tailor their education to specific interests
- Diverse Environment: Metro State has a diverse student body, fostering an inclusive learning atmosphere
Missouri State University
Springfield, MissouriProgram: Bachelor of Science in Marketing - Marketing Management
AACSB accreditation: Yes
Delivery method: Online
Total tuition: $34,800
2024/2025 Cost per credit: $290
Credits: 120
Program highlights:- Internships: Provides access to internships, career counseling, and job placement resources
- Student Organizations: Opportunities to join marketing-related clubs for leadership and practical experience
- Faculty: Learn from professionals with extensive industry experience
University of Arkansas at Little Rock
Little Rock, ArkansasProgram: Bachelor of Business Administration in Marketing
AACSB accreditation: Yes
Delivery method: Online
Total tuition: $35,040
2024/2025 Cost per credit: $292
Credits: 120
Program highlights:- Research Opportunities: Engage in projects in marketing analytics and consumer behavior
- Strong Alumni Network: Access to a valuable network for mentorship and job opportunities
- Support Services: Includes academic advising and health services for students
Louisiana State University in Shreveport
Shreveport, LouisianaProgram: Online Bachelor of Science in Marketing
AACSB accreditation: Yes
Delivery method: Online
Total tuition: $36,120
2024/2025 Cost per credit: $301
Credits: 120
Program highlights:- Concentration Options: Students can specialize in Digital Marketing, Marketing Analytics, or Professional Sales to align their education with career aspirations
- Professional Sales Institute: This institute provides training, competitions, and networking opportunities for students interested in sales
- Research Facilities: The Behavioral Research Lab supports advanced marketing research using innovative technologies
Southwest Minnesota State University
Marshall, MinnesotaProgram: BS in Marketing
AACSB accreditation: No
Delivery method: Online
Total tuition: $36,600
2024/2025 Cost per credit: $305
Credits: 120
Program highlights:- Practical Experience: Opportunities for internships and real-world projects with local businesses
- Small Class Sizes: Personalized attention and close interaction with faculty
- Comprehensive Courses: Covers essential areas like consumer behavior, digital marketing, and market research
Rasmussen University
St. Cloud, MinnesotaProgram: Online Bachelor's Degree in Marketing
AACSB accreditation: No
Delivery method: Online
Total tuition: $36,840
2024/2025 Cost per credit: $307
Credits: 120
Program highlights:- Industry-Focused Skills: Emphasis on social media, digital trends, and marketing analytics
- Accelerated Options: Competency-based learning allows faster degree completion
- Career Support: Offers resume help, interview prep, and job search assistance
Southern New Hampshire University
Manchester, New HampshireProgram: Bachelor of Science (BS) in Marketing
AACSB accreditation: No
Delivery method: Online
Total tuition: $39,600
2024/2025 Cost per credit: $330
Credits: 120
Program highlights:- Flexible Online Learning: Study at your own pace, balancing education with personal commitments
- Relevant Curriculum: Focus on current trends like digital marketing, branding, and consumer behavior
- Hands-on Experience: Gain practical skills through internships and real-world projects
University of West Alabama
Livingston, AlabamaProgram: BBA in Marketing
AACSB accreditation: No
Delivery method: Online
Total tuition: $39,975
2024/2025 Cost per credit: $325
Credits: 123
Program highlights:- Industry-Relevant Courses: Covers key areas like digital marketing, branding, consumer behavior, and advertising, aligning with current industry trends
- Digital Marketing Focus: Emphasizes modern marketing skills such as SEO, social media marketing, and data analytics
- Customizable Pathways: Students can tailor their degree with electives in areas like digital marketing or international marketing to suit their career goals
Northwest Missouri State University
Maryville, MissouriProgram: Bachelor of Science in Marketing
AACSB accreditation: No
Delivery method: Online
Total tuition: $40,080
2024/2025 Cost per credit: $334
Credits: 120
Program highlights:- Practical Learning: Emphasizes hands-on experience through projects, case studies, and internships
- Modern Facilities: Tech-equipped classrooms and labs enhance interactive learning
- Student Organizations: Groups like the American Marketing Association offer leadership and networking opportunities
University of Southern Maine
Portland, MaineProgram: Bachelor of Science in Business Administration (BSBA) - Marketing
AACSB accreditation: Yes
Delivery method: Online
Total tuition: $41,160
2024/2025 Cost per credit: $343
Credits: 120
Program highlights:- Customizable Degree: Allows students to tailor their marketing degree with elective courses that align with their career interests
- Internship Opportunities: Strong connections with local businesses allow students to gain hands-on experience through internships
- Small Class Sizes: Smaller classes ensure personalized attention from professors and a more engaging learning experience
National University
San Diego, CaliforniaProgram: Bachelor of Science in Marketing
AACSB accreditation: No
Delivery method: Online
Total tuition: $41,760
2024/2025 Cost per credit: $348
Credits: 120
Program highlights:- Accelerated Courses: Four-week courses help students complete their degree faster
- Modern Curriculum: Focuses on digital marketing, branding, and consumer behavior
- Military Support: Offers discounts and services for military members and veterans
American Public University
Charles Town, West VirginiaProgram: Online Bachelor of Arts in Marketing (BA)
AACSB accreditation: No
Delivery method: Online
Total tuition: $42,000
2024/2025 Cost per credit: $350
Credits: 120
Program highlights:- Concentration Options: Students can specialize in areas such as Digital Marketing, Analytics, or Retail Management
- Support for Military Students: APU provides tailored services for military members, including tuition assistance
- No Application Fees: There are no admission or registration fees, making enrollment more accessible
Minot State University
Minot, North DakotaProgram: BS in Marketing
AACSB accreditation: No
Delivery method: Online & campus
Total tuition: $42,480
2024/2025 Cost per credit: $354
Credits: 120
Program highlights:- Active Learning Environment: The College of Business emphasizes hands-on learning, supported by facilities like the Slaaten Learning Center
- Student Organizations: MSU features seven student-run business clubs that engage in competitions and networking events
- Career Preparation: Graduates are equipped for careers in marketing, sales, and advertising, with competitive job growth expected
Northern State University
Aberdeen, South DakotaProgram: Marketing Bachelor's Degree
AACSB accreditation: No
Delivery method: Online & campus
Total tuition: $42,600
2024/2025 Cost per credit: $355
Credits: 120
Program highlights:- Robust Curriculum: The program includes essential subjects such as marketing strategy, customer relationship management, and the use of technology in marketing
- Diverse Student Body: The program boasts a balanced demographic, with equal representation of men and women among graduates
- Competitive Salaries: Marketing graduates earn a median salary of approximately $45,891, higher than the national average for the field
University of Massachusetts - Dartmouth
Dartmouth, MassachusettsProgram: Marketing Major
AACSB accreditation: Yes
Delivery method: Online
Total tuition: $43,080
2024/2025 Cost per credit: $359
Credits: 120
Program highlights:- Specialization Options: Students can choose specializations in areas like Marketing Management, Digital Marketing, and Public Relations
- Hands-On Internships: Students gain practical experience through internships with companies such as NASA and Google
- Research Opportunities: Students can participate in undergraduate research projects alongside faculty
University of Texas Permian Basin
Odessa, TexasProgram: BBA in Marketing
AACSB accreditation: Yes
Delivery method: Online
Total tuition: $43,440
2024/2025 Cost per credit: $362
Credits: 120
Program highlights:- Focus on Practical Learning: The curriculum emphasizes real-world problem-solving and decision-making skills
- Specialized Courses: Unique offerings include Digital Marketing and Social Media Marketing, catering to current industry trends
- Financial Support Programs: Initiatives like "Falcon Free" aim to help students graduate with minimal debt
Capella University
Minneapolis, MinnesotaProgram: Bachelor of Science in Business - Marketing
AACSB accreditation: No
Delivery method: Online
Total tuition: $43,800
2024/2025 Cost per credit: $365
Credits: 120
Program highlights:- Customization Options: Students can select electives and concentrations to tailor their studies to specific career goals
- Supportive Online Community: The online platform fosters interaction among students and faculty, creating a connected learning environment
- Career Services: Capella offers robust career support, including job placement assistance and networking opportunities to facilitate successful transitions into the workforce
William Paterson University
Wayne, New JerseyProgram: Bachelor of Science in Marketing
AACSB accreditation : Yes
Delivery method : Online
Total tuition : $44,760
2024/2025 Cost per credit: $373
Credits: 120
Program highlights:- Robust Curriculum: Encompasses 60 major-specific credits, including comprehensive business and marketing core courses
- Expert Faculty: Instructors with real-world experience bring practical insights into the virtual classroom
- Simple Admissions: The admissions process is streamlined with a focus on accessibility, welcoming students with a minimum 2.0 GPA and evaluating transfer credits
Scholarships for Online Marketing Degrees
Aspiring digital marketers, your dream career is within reach! With an online marketing degree, you can gain the skills and knowledge to succeed in this dynamic industry.
Numerous scholarships are available to help you fund your online degree and launch your digital marketing career. Explore various scholarship opportunities specifically designed for online marketing students.
| “Chicago SEO” Digital Marketing Scholarship The SEO Design Chicago Digital Marketing Scholarship provides two $500 scholarships each semester to university students who have at least one year of college completed. Students do not need to be majoring in marketing to apply, but their studies should be related to marketing in some way. The scholarship aims to support the next generation of Internet marketing professionals by rewarding the best minds in digital marketing. Amount: $500 Deadline: March 2025 Awards Available: 2 More information |
| “You Can’t Label People, but You Can Label Products” Essay & Label Design Scholarship The Sttark Labels Scholarship awards $3,000 to U.S. high school seniors, undergraduates, or graduate students who can creatively express how products can be labeled but people cannot. The scholarship emphasizes the importance of recognizing individuals beyond superficial labels, fostering a deeper understanding of identity and expression. Applicants are required to submit an essay or label design that showcases their innovative thinking and perspectives on the given theme. Amount: $3,000 Deadline: September 2025 Awards Available: 1 More information |
| 10X Digital Marketing Scholarship The 10X Digital Marketing Scholarship awards $4,000 to students pursuing digital marketing or related fields. It is open to high school seniors and college undergraduate students who plan to take at least 10 credit hours during the semester. Applicants must submit an essay to be considered, with deadlines typically set for June 1st for the fall semester and December 1st for the spring semester. Amount: $4,000 Deadline: June 2025 Awards Available: 1 More information |
| AAF-Greater Evansville Student Scholarship Award The AAF-Greater Evansville awards scholarships annually to deserving high school and/or college students who plan to pursue a career in Advertising, Marketing, Graphic Design, or Public Relations. Over the past four decades, the organization has awarded over $165,000 in scholarship funds to support students’ educational endeavors in these fields. Eligible students can apply for these scholarships by submitting an application that includes their academic and extracurricular achievements. Amount: $5,000 Deadline: April 2025 Awards Available: Multiple scholarships More information |
| AWM Austin Scholarship The Austin Alliance for Women in Media Scholarship offers support to full-time students enrolled in higher education with a declared major related to media, such as radio, television, film, digital media, public relations, advertising, marketing, communications, or broadcasting. To be eligible, students must be carrying a minimum of 12 semester hours, although internship hours may be considered as part of this load. This scholarship aims to assist students who are committed to pursuing a career in media and related fields. Amount: $5,000 Deadline: Feb 28, 2025 Awards Available: 1 More information |
| BMO Capital Markets Lime Connect Equity Through Education Scholarship The BMO Capital Markets Lime Connect Equity Through Education Scholarship offers financial support to undergraduate and graduate students with disabilities in the U.S. and Canada who are pursuing degrees in business, commerce, computer science, engineering, math, physics, statistics, or a related discipline. Each eligible student can receive $10,000 USD in the U.S. or $5,000 USD in Canada to support their studies. The scholarship is designed to help build a diverse workforce and provide students with disabilities the opportunity to achieve their educational and professional goals. Amount: Up to $10,000 Deadline: April 2025 Awards Available: Multiple scholarships More information |
| Gucci Changemakers North America Scholarship The Gucci Changemakers North America initiative, in partnership with Acceptd, provides funding and scholarships through the Impact Fund and Scholars Program, supporting non-profit organizations and talented undergraduate students respectively. The Impact Fund awards grants to 12 community-based organizations annually, utilizing arts and culture to drive social change, with a total commitment of up to $1 million through 2024. The Scholars Program offers up to 10 students $20,000 each in scholarships, aimed at those demonstrating financial need and commitment to community service. Amount: Up to $20,000 Deadline: February 2025 Awards Available: 12 More information |
| Irene Runnels-Paula McStay Scholarships The Irene Runnels-Paula McStay Scholarships offer $5,000 each to two students enrolled in Texas universities with majors such as radio, television, film, public relations, digital marketing, or communications. Applicants are evaluated based on their educational and career goals in these fields, as well as their extracurricular activities, honors, community service, and references. Amount: $5,000 Deadline: March 10, 2025 Awards Available: 2 More information |
| Jack & Jo Dammann National Scholarship The Jack and Jo Dammann National Scholarship is available to full-time college students in the United States pursuing degrees in Engineering, STEM fields, or Business with a marketing emphasis. Applicants must have a minimum GPA of 2.7 to be eligible, with a preference for those residing in Colorado. This scholarship aims to support students who demonstrate academic potential and a commitment to their field of study. Amount: $5,000 Deadline: March 2025 Awards Available: 1 More information |
| LAGRANT Foundation Scholarship for Graduates The LAGRANT Foundation offers scholarships to ethnically diverse undergraduate and graduate students pursuing careers in advertising, marketing, or public relations. In its 27th anniversary year, the foundation plans to award a total of $150,000 to 50 students, with individual scholarships for undergraduates and graduates amounting to $2,500 and $3,750 respectively. The scholarship application process involves mentorship opportunities, aiming to enhance professional development within these industries. Amount: $2,500 (30 Ethnic Minority Undergraduate Students) Deadline: February 2025 Awards Available: 30 More information |
| Mid-Illinois Communications Association Education Scholarship The Mid-Illinois Communications Association offers the Education Scholarship to support students pursuing higher education in communications and related fields. Each winner receives a $1,000 scholarship to aid their academic journey. The scholarship is awarded based on a combination of academic achievement, involvement in the field of communications, and demonstrated financial need. Amount: $1,000 Deadline: March 2025 Awards Available: 1 More information |
| Ralph Clinton Scholarship The Ralph Clinton Sales and Marketing Scholarship supports students enrolled in sales and marketing programs at Oklahoma colleges. Established by the Sales and Marketing Executives of Oklahoma City in honor of past president Ralph Clinton, the scholarship offers financial assistance to students who demonstrate academic excellence and a commitment to a career in sales or marketing. Applications are typically due by early February each year, and the scholarship amount can vary. Amount: Varies Deadline: March 2025 Awards Available: 1 More information |
| Richard J. Seif Technical Sales and Marketing Scholarship The Richard J. Seif Technical Sales and Marketing Scholarship is awarded to college juniors or seniors pursuing a bachelor’s degree in engineering or business with a sales or marketing emphasis. Eligible applicants must have a minimum 2.5 GPA and be U.S. or Canadian citizens attending a university in either country. The scholarship provides a $3,000 annual award to support students demonstrating potential in technical sales and marketing fields. Amount: $3,000 Deadline: March 2025 Awards Available: 1 More information |
| Speak Up! Scholarship The NSHSS Speak Up! Communications Scholarship is designed for students with a passion for communications, including fields such as Journalism/Mass Communications, Marketing/PR, Yearbook, Literary Magazine, Public Speaking, and Visual Communications. This scholarship is part of the National Society of High School Scholars’ efforts to support high school junior and senior members planning to pursue degrees in communication-related fields. Recipients are selected based on their demonstrated interest and achievement in these areas and their potential to contribute to the communications industry. Amount: $2,000 Deadline: August 2025 Awards Available: 5 More information |
| Spring Meadow Nursery Scholarship The Spring Meadow Scholarship Fund, established by Dale and Liz Deppe in 1999, supports students pursuing degrees in horticulture or related fields with a focus on woody plant production, propagation, breeding, or horticultural sales and marketing. The scholarship awards up to three recipients annually with amounts of up to $4,000 each. Eligible applicants must be full-time students in good academic standing, enrolled in an accredited undergraduate or graduate program, and demonstrate a passion for the nursery industry and woody plant disciplines. Amount: Up to $4,000 Deadline: May 2025 Awards Available: 3 More information |
| The American Advertising Federation-New Mexico (AAF-NM) Scholarship Fund The American Advertising Federation-New Mexico (AAF-NM) Scholarship Fund offers scholarships to students aiming for careers in advertising, providing one to two annual awards of up to $1,400 each. Eligible applicants must be New Mexico residents, enrolled full-time as juniors, seniors, or graduate students at a four-year nonprofit or public educational institution in New Mexico, studying fields related to business marketing, journalism, strategic communications, graphic design, or related areas, and maintaining a marketing internship. Applicants must have a minimum GPA of 3.0 and provide a personal essay, current resume, official transcript, and at least one academic reference letter, with an optional employer reference. Amount: Up to $1,400 Deadline: June 2025 Awards Available: Multiple scholarships More information |
| The NYWICI Scholarships The NYWICI scholarship program is designed to support undergraduate and graduate students who are pursuing or planning to pursue a career in communications. It awards scholarships based on academic excellence, financial need, and a demonstrated commitment to the communications field, with the intention of fostering future leaders in the industry. Interested applicants must meet specific eligibility criteria related to residency and educational focus, and they can submit their applications through the NYWICI website. Amount: Up to $10,000 Deadline: January 2025 Awards Available: Multiple scholarships More information |
| The Walt Disney Company / UNCF Enhanced Corporate Scholarship The Walt Disney Company UNCF Enhanced Scholars Program, established in partnership with UNCF in 2021, offers significant educational and professional development opportunities for talented, high-achieving underrepresented college students aspiring to enter the entertainment industry. Scholars receive an annual scholarship, a paid summer internship at Disney, mentorship opportunities, and assistance with securing potential full-time roles upon graduation. This initiative is part of Disney’s broader commitment to diversify the media and entertainment field and cultivate the next generation of storytellers and innovators. Amount: Up to $5,000 Deadline: October 2025 Awards Available: Multiple scholarships More information |
| TLF Undergraduate Scholarships The TLF Undergraduate Scholarships offered by Scholarships360 are aimed at supporting students who are pursuing degrees in communications-related fields such as business, marketing, advertising, public relations, or journalism. These scholarships are designed to assist students who demonstrate financial need and academic excellence. Detailed eligibility criteria, application guidelines, and scholarship amounts can be accessed by students on the Scholarships360 website, ensuring a streamlined application process. Amount: $2,500 Deadline: February 28, 2025 Awards Available: 30 More information |
| Turf and Ornamental Communicators Association Scholarship Program The TOCA Scholarship, offered by the Turf & Ornamental Communicators Association, awards a $2,500 scholarship to an undergraduate student each fall semester. Eligible students must be pursuing careers in green industry communications, such as working for trade publications or marketing agencies related to turf and ornamental industries. Applicants must maintain a GPA of 2.5 overall and 3.0 in their major area of study, and must be enrolled in a relevant program at an accredited two or four-year institution. Amount: $2,500 Deadline: March 15, 2025 Awards Available: 1 More information |
| William Fultz Scholarship The William J. Fultz Communications and Marketing Scholarship provides financial assistance to high school seniors in Iowa who plan to pursue a degree in fields related to communications at an in-state college or university. This scholarship offers $1,000 to recipients, who are chosen based on their academic achievements and career goals in communications, public relations, or marketing. The program seeks to support students who are committed to advancing their education and career in these specific areas of study. Amount: $1,000 Deadline: January 2025 Awards Available: 1 More information |